From The Last American Hero, by Elizabeth Gilbert, a non-fiction account of Eustace Conway, who lives in the Appalachian Mountains of North Carolina, in a place called Turtle Island, trying to lead as natural a life as possible in this exceedingly, insanely modern world:
Eustace used his time with Dave to try to have him understand the fundamental essence of his philosophy, which centered on mindfulness. There is no way, Eustace said to Dave, that you can have a decent life as a man if you aren't awake and aware every moment. Show up for your own life, he said. Don't pass your days in a stupor, content to swallow whatever watery ideas modern society may bottle-feed you through the media, satisfied to slumber through life in an instant-gratification sugar coma. The most extraordinary gift you've been given is your own humanity, which is about consciousness, so honor that consciousness.
Revere your senses; don't degrade them with drugs, with depression, with willful oblivion. Pay attention to even the most modest of daily details. Even if you're not in the woods, be aware at all times. Notice what food tastes like; notice what the detergent aisle in the supermarket smells like and recognize what those hard chemical smells do to your senses; notice what bare feet feel like; pay attention every day to the vital insights that mindfullness can bring. And take care of all things, of every single thing there is -- your body, your intellect, your spirit, your neighbors, and this planet. Don't pollute your soul with apathy or spoil your health with junk food any more than you would deliberately contaminate a clean river with industrial sludge. You can never become a real man if you have a careless and destructive attitude, Eustace said, but maturity will follow mindfulness even as day follows night...